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02/04/2006:

"Pentagon Database Leaves No Child Alone"

02/03/06 "ICH" -- -- All over the country, organized citizens are fighting to restrict the military’s presence in schools. But having recruiters troll high schools cafeterias is just one way the Pentagon inundates our youngsters with messages to “Go Army!”

Since 2002, the U.S. Department of Defense (DoD) has spent a half-million dollars a year creating a database it claims is “arguably the largest repository of 16-25 year-old youth data in the country, containing roughly 30 million records.” In Pentagonese the database is part of the Joint Advertising, Marketing Research and Studies (JAMRS) project. Its purpose, along with additional millions spent on polling and marketing research, is to give the Pentagon’s $4 billion annual recruiting budget maximum impact. And it has lit a fire under civil libertarians, privacy advocates and counter-recruiting activists across the nation.
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