“I have no embarrassment at all. No shame.” Bono says it himself, in the course of his luvvie interview with comic Eddie Izzard, and that’s a typically ‘disarming’ tactic. But don’t be disarmed: Bono’s shamelessness is of a whole different order from anything we’ve seen before, and it crosses new frontiers in the edition of the London Independent that he allegedly ‘edited’ today (16 May).

For a day, you see, it’s the RED Independent. (The capital letters in RED are obligatory, for some reason.) Much of the paper is given our to plugging Brand RED, this corporate PR strategy that sees a few big companies buy Bono-bestowed credibility in return for some shillings to Africa. If the word for Bono is indeed ‘shameless’, then the word that comes to mind in relation to the newspaper itself (a usually credible outlet in Irish mogul Tony O’Reilly’s media empire) is ‘prostitute’.

Much of Bono’s RED Indy is online, but its special qualities are best appreciated on paper. RED is somehow related to the colour red anyway, so we get a front-page created by celebrity artist Damien Hirst, soaked in red and declaring “NO NEWS TODAY” and an asterisk leading to the small print: “Just 6,500 Africans died today as a result of a preventable, treatable disease. (HIV/AIDS)” So far, not terrible, highlighting the issue and its absence from the conventional Western news agenda. But why does it say “Genesis 1.27” on the cover? That’s the line about how “God created man in his own image, in the image of God he created him; male and female he created them.” Since Bono is responsible for creating this paper in his image, does that mean he’s God?

It’s not an entirely facetious question. Certainly this edition, largely given over to Africa and AIDS, creates an image of a continent in dire need of an outside Savior. On page after page, in stories, photographs and advertisements, Africans are presented as pathetic victims, often children. No Africans write about Africa. Only one is presented in an interview as having any agency at all, Nigerian finance minister Ngozi Okonjo-Iweala. It is remarkable that even for the sake of appearances Bono is incapable of hiding his essential paternalism.
counterpunch.org

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